Cover graphic designed for the article “Attention Is The Most Undervalued Asset In Crypto Right Now.”
01 · Project overviewWhat happens after a project wins attention?
While exploring emerging Web3 projects, I discovered Sovra, a self-custodial global dollar account powered by USDC. Intrigued by what the project was building, I decided to examine its positioning, messaging and approach to attracting potential users.
This independent analysis explored how Sovra captured attention and identified opportunities to sustain audience interest beyond initial discovery.
02 · My research approachStudying the journey as a real user
I began by studying Sovra’s website, founder’s account and presence across other social media platforms to understand its product, messaging and communication strategy.
I also experienced the onboarding journey firsthand by joining its waitlist. Although I received an immediate confirmation email, there were no subsequent updates to nurture my interest.
This experience prompted me to examine what happens after a project successfully attracts attention.
03 · Key observationStrong curiosity, quiet follow-through
Sovra’s messaging created curiosity by addressing broader questions around money and ownership rather than focusing solely on product features.
However, I identified an opportunity to strengthen the journey between initial interest and long-term engagement. People who joined the waitlist had already demonstrated interest in the product. Without consistent communication, education and updates, that attention could gradually fade.
04 · My strategic recommendationsWays to nurture and retain interest
05 · My contributionResearch, writing and design
I independently researched the project, analysed its messaging and user journey, developed the article’s central argument and wrote the analysis.
I also designed the accompanying graphics to communicate the ideas visually and strengthen the article’s presentation.
06 · What this demonstratesFrom observation to strategy
My ability to research products, examine audience experiences, identify communication gaps and translate observations into strategic recommendations through writing and visual storytelling.